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Why People Make the Difference in a Digital Age – What every airport CEO needs to know

This new commentary from Exambela Consulting takes a contrarian perspective on airport innovation and the trends towards automation.  Airports cannot create sustainable competitive advantage by automation alone and if automation of customer processes simply results in passengers arriving later at the airport, there is no real value add.  This commentary makes the case why human interaction – as part of an overall customer experience strategy -- is best compliment an airport’s digital and automation strategy.  Several airport CEOs contributed to this commentary.